One of Rolls Royce’s Best Ads, Can You Model it?
One of the most famous ads in history was written by David Ogilvy... "At 60 miles an hour, the loudest noise in this Rolls Royce is the Electric Clock." He could have
Category
Copywriting
The Seth Godin secret for better ad targeting
Got three quick scenarios for you today, plus a lesson about how to stand out in a crowded market. Scenario #1: The other day I was reading a book about defining your
The Most Important Email in Your Sequence
Whenever I’ve really dug into an email sequence to see what’s going on, I’ve noticed there’s one email that drives the bulk of the sales… Which one is it? It’s the email
Why Headline ‘Swipes’ Often Flop
Almost everyone who wants to learn how to write makes this mistake. They think just swiping a good headline is the trick. But it’s not. Why? Because you’re only looking at the tip of
Is This What’s REALLY Holding You Back?
I saw this quote yesterday which the famous Gulliver Giles posted on Facebook (go and check this guy out – he’s got some interesting & controversial posts and understands FB marketing well)
How to Structure Guarantees so They Don’t Cripple You
One of the easiest ways to boost your sales is with a strong guarantee. But many don’t offer guarantees out of the false assumption you need to put your entire business on
Let me poison your brain…
Got 3 minutes? Then let me poison your brain… Well… At least that part of your brain that’s holding you back… that “mind virus” that doesn’t want you to succeed… and all those Inner enemies stopping you
Homework for everyday even if you live in
Before I get to today’s homework assignment, I wanted to ask you a few questions… Do you struggle to free yourself up so you can stay on top of promotional ideas, marketing and personal client contact? Is
When is the best time to quit?
Below is an email from Scott Bywater, as I often do I repost his emails that I like and think others who read my blog also might like. As it was
Why You Should Quit
I think quitting is underrated. As I look back over my business and life, there are a lot of things that I probably should have quit far sooner than I did: •
“Stinky Thinking” that will steal your moolah
Last month, my dad visited me from Vietnam, and one night we were sitting in the lounge room talking about getting old, etc. He’s just over 60. Anyway, we were sitting in our
How to Make $6,000 With a Simple Letter
Here's a question I received last week: "Hi Scott, I'd like to get inactive customers on my database not only actively ordering again, but referring their friends and neighbours as well. There are three
An Embarrassing Confession – Why NOT to Choose Me as Your Coach
Hi David, Kinda seems weird for me to send an email about why I'm a terrible coach when I'm launching my coaching program on Thursday, doesn't it? But here's the thing. Most people, when they're
Can You Identify With This Client’s Frustration?
One of the best ways to create great sales copy is to jump on the phone with your prospective clients. Why? Because they'll tell you what's holding you back from buying. And if one
Should you write differently to businesses?
Below is an article written by a competitor, and of course I agree with him 100%. Check out his links and if you would like some copy done or checked
Long or Short Copy?
Below is an article written by a competitor, and of course I agree with him 100%. Check out his links and if you would like some copy done or checked